CASE STUDY
Pavemint delivers the 21st century parking experience built around flexible, automated parking solutions designed to improve operational efficiencies. But their branding and customer facing presence was less than impressive.
The challenge was clear: visually enhance Pavemint's brand identity and empower their business to stand out in a competitive landscape. My goal was to leverage design to elevate Pavemint's presence and create a lasting impact.
Client:
Pavemint
Sector:
SaaS
THE OUTCOME
By collaborating closely with Pavemint's dedicated sales team, I contributed my design expertise to craft a comprehensive campaign. This endeavor included conceptualizing custom illustrations that translated complex parking technologies into consistent relatable visuals. I developed a series of engaging landing pages that individually showcased Pavemint's suite parking lot solutions and transformed their main website into a sales tool. These design elements collectively strengthened Pavemint's narrative and value proposition.
THE IMPACT
The results were resounding. Pavemint's visual identity underwent a profound transformation, sparking increased recognition and credibility within the industry. The redesigned website and thoughtfully designed landing pages streamlined their sales process, leading to higher conversion rates and deeper engagement. My design solutions played a pivotal role in helping Pavemint effectively communicate their brand essence to clients and prospective talent, contributing to their sustained growth and success.
SERVICES WE PROVIDED
Product Design
Art Direction
Illustration
Website Design
Branding
Our bespoke icons turned user experiences from ordinary to extraordinary while boosting sales teams ability to communicate Pavemints unique features.
Discover how the power of custom design-driven success can help your brand grow.
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