CASE STUDY
Omnicure stands as a trailblazing Acute Care Telemedicine platform, poised to transform the synergy between bedside clinicians and remote specialists by enhancing collaboration and data exchange. Faced with challenges posed by outdated Tele-ICU systems and driven by the urgency of Covid-19 surges, a team of intensivists and innovators embarked on a mission to expedite response times and amplify the impact of intensivists, all through an intuitive, mobile-first approach.
My objective encompassed bringing their vision to life: designing, user-testing feature prototypes, and constructing a platform that's both accessible and scalable, while adhering to HIPAA compliance. The ultimate goal was to reshape the landscape of critical care by creating a user-friendly, future-oriented platform.
Client:
Omnicure MD
Sector:
Healthcare
THE OUTCOME
I spearheaded the partnership, overseeing the app and desktop platform's planning and design. We then refined the design system and brand guidelines to ensure a unified experience across teams.
Taking charge of the platform's look and feel, I led collaboration with developers and stakeholders, aligning design with user needs. My role encompassed guiding the visual direction, maintaining a polished interface, and refining user experience through research. I provided design specs, conducted usability tests, and iterated for an appealing and user-friendly platform, facilitating seamless collaboration among healthcare professionals.
THE IMPACT
Omnicure, backed by a significant government grant, emerged as a standout in the National Emergency Tele-Critical Care Network (NETCCN) during the Covid-19 crisis. With innovative telemedicine capabilities, it saved lives across urban and remote areas alike, improving patient outcomes and reducing transfers. In partnership with NETCCN, Omnicure is reshaping medical disaster response and patient care by seamlessly connecting intensivists with distant facilities.
SERVICES WE PROVIDED
Product Design
Art Direction
Illustration
Website Design
Branding
Function Meets Beauty. The UI/UX design needed to transforms complex medical information into intuitive mobile screens.
Establishing rules and guidelines to allow for consistency across the experience and the internal teams, rules and guidelines.
HIPAA Compliant secure Video Chat User Experience designed for Mobile and Desktop
Empowering intensivists and saving lives through swift collaboration
Through close collaboration with the marketing team, I contributed to the creation of a website that effectively conveys the client's business objectives.
Let's craft a design strategy that leads to success.
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